Causes & Sponsors
Why the rally exists
Every team carries a cause down Route 66 — 2,211 miles, each one driven for something bigger than the finish line. Ten causes. Ten champions. One road.
Cause 01
Boys & Girls Clubs of America
Championed by
Great futures start here.
For over 160 years, Boys & Girls Clubs have given young people a safe place to learn, grow, and become the leaders their communities need — serving millions of kids and teens across thousands of Clubs nationwide, every day after school and all summer long.
via Heart — the official charitable platform of the rally
Cause 02
Helping a Hero
Championed by
A home for those who gave the most.
Helping a Hero builds specially adapted homes for severely wounded veterans, restoring independence to those who sacrificed theirs — one set of keys at a time.
via Heart — the official charitable platform of the rally
Cause 03
Operation Light Shine
Championed by
No child fights the darkness alone.
Founded in memory of a life lost too soon, Operation Light Shine equips law-enforcement INTERCEPT task forces to combat child exploitation and human trafficking — bringing technology, training, and relentless resolve to the fight.
via Heart — the official charitable platform of the rally
Cause 04
Friends of Jaclyn Foundation
Championed by
Adopted by a team. Carried by a family.
Friends of Jaclyn pairs children battling pediatric brain tumors and other childhood cancers with college and high-school sports teams — giving each child a roster spot, a locker, and a hundred new teammates.
via Heart — the official charitable platform of the rally
Cause 05
FDNY Foundation
Championed by
Behind the bravest.
The FDNY Foundation supports the New York City Fire Department's firefighters, EMS providers, and fire-safety education programs — funding the training and equipment that keep both New Yorkers and their first responders safe.
via Heart — the official charitable platform of the rally
Cause 06
A Soldier's Child Foundation
Championed by7BMG
Their parent's sacrifice. Their childhood honored.
A Soldier's Child celebrates the birthdays of children who lost a parent in military service — with gifts, mentorship, and college scholarships that remind them their families' sacrifice is never forgotten.
via Heart — the official charitable platform of the rally
Cause 07
Route 66: The Road Ahead Partnership
Championed by7BMG
Keeping the Mother Road alive for its second century.
The Road Ahead Partnership unites communities along all eight Route 66 states to revitalize, preserve, and promote America's most storied highway — the very road this rally travels.
via Heart — the official charitable platform of the rally
Cause 08
Carpe Artista
Championed by7BMG
Seize the art.
Carpe Artista turns creative passion into life direction — arts mentorship, studio time, and community programs that give young artists somewhere to belong and something to build.
via Heart — the official charitable platform of the rally
Cause 09
Challenged Athletes Foundation
Championed by7BMG
We Champion Every Athlete.
CAF empowers athletes with physical disabilities by breaking down barriers — providing funding for adaptive sports equipment, training, and community support so they can thrive through fitness and competitive athletics.
via Heart — the official charitable platform of the rally
Cause 10
The James Burton Foundation
Championed by7BMG
Keep Music Alive.
The James Burton Foundation supports music education for those in need through guitar donations and music instruction to schools, hospitals, and community service organizations.
via Heart — the official charitable platform of the rally
One platform. Ten causes.
Every contribution to rally causes runs through Heart. Download Heart, pick your cause, and every day you browse supports it.