Press & Media
In and out in sixty seconds
Everything you need to cover the rally — official assets, the facts, and a human who answers email.
[Draft boilerplate — approval pending] The Great American Road Rally — Celebrity Edition sends celebrity teams down historic Route 66 in classic cars, 2,211 miles from Chicago to Santa Monica in the road's centennial year — every mile driven for a cause, airing weekly on The CW from September 16, 2026.
Downloads
Official assets
Official media kitLogos, key art and brand assets in one package
Cause & sponsor logosAll ten causes and their champions, plus Heart
Primary logoHorizontal lockup with ribbon
Round logoRound mark, no ribbon
Route 66 centennial shield100th-anniversary shield artwork- Ian Ziering key artSunset key art, landscape
Ian Ziering posterPoster art, portrait
The facts
Fact sheet
- Show
- The Great American Road Rally — Celebrity Edition
- Occasion
- Route 66 centennial — 100 years, 1926–2026
- Rally dates
- August 6 – August 15, 2026
- Route
- Chicago/Willowbrook, IL → Santa Monica, CA via historic Route 66, with a Las Vegas detour
- Distance
- 2,211 miles · 10 legs · 10 days · 8 states
- Airing
- Weekly on The CW, premiering September 16, 2026 (time slot TBA)
- Causes
- 10 sponsor–charity pairs; contributions run through Heart, the official charitable platform
- Host
- Ian Ziering